I thought nature shows on PBS were the reason people bought glorious HDTVs, but the Sports Video Group reports it's.... Sports.
The Sports Video Group and the CEA released the second-annual “Inside the Mind of the HD Sports Fan” survey at the Consumer Electronics Show, highlighting the power that HD sports content has as both a driver of HD set sales and glue that keeps viewers coming back.
The survey, conducted between November 27 and December 11, 2006, concluded that nearly 50 percent of sports fans purchased a HDTV for the purpose of watching a specific sporting event. Among the top sporting events driving HDTV purchases: the Super Bowl (13 percent), the Daytona 500 (7 percent), the NBA Finals (6 percent) and the college bowl games (5 percent).
-More than 75% of sports fans are satisfied with the quantity of HD sports content they receive.
-Nearly half are interested in recording HD sports to an HD DVR and 56% are interested in being able to pause and rewind sports content.
-Advertisers should move to HD. Nearly 35% of HD viewers have a positive perception of companies that advertise in HD with 30% of those saying the companies are “more tech savvy.”
-Nearly 70% of non-HD set owners say they have begun research on buying an HD set.
-Bars looking to attract more fans might want to consider upping their HD commitment as well. Nearly 70% of HDTV owners who are sports fans say the quality of TVs influences their decision over which bar or restaurant to watch the big game in.
